Semrush vs Ahrefs vs Moz: Best AI SEO Tool
In the fast-paced world of digital marketing, choosing the right SEO tool can feel like finding a needle in a haystack. With three heavyweights — Semrush, Ahrefs, and Moz — dominating the landscape, it’s crucial to understand which one can truly elevate your website’s performance. This article dives into the strengths and weaknesses of each tool, helping you make an informed choice for your SEO strategy. By the end, you’ll have clarity on which platform aligns best with your needs.
Here’s a simple comparison of Semrush, Ahrefs, and Moz.
| Feature / Capability | Semrush | Ahrefs | Moz |
|---|---|---|---|
| AI Content Tools | Strong (ContentShake, Writing Assistant) | Moderate (AI insights, content helper) | Minimal |
| Keyword Research | Very large DB + intent & AI ideas | Very large, highly accurate | Smaller, simple |
| Backlink Analysis | Extensive + toxic link detection | Industry-leading backlink data | Basic |
| Site Audits | Advanced, enterprise-level | Strong technical audits | Basic–medium |
| Rank Tracking | Daily, multi-device, AI focus | Accurate, flexible | Basic |
| Competitor Analysis | Very strong (SEO, PPC, content) | Strong (SEO-focused) | Limited |
| PPC & Ads Data | ✔ Yes (Google Ads, display, PLA) | ✖ No | ✖ No |
| Content Optimization | AI suggestions + SEO scoring | AI benchmarking | Basic on-page tips |
| SERP Features Tracking | ✔ Yes | ✔ Yes | Limited |
| Reporting & Dashboards | Advanced, customizable | Clean, limited automation | Simple reports |
| Ease of Use | Powerful but complex | Clean, more technical | Most beginner-friendly |
| Best For | Agencies & enterprises | Advanced SEOs | Beginners & SMBs |
Why Should You Use an SEO Tool for Your Online Business?
Using an SEO tool for your online business is really important because it helps you see how visible your website is on search engines
Understanding Visibility
In today’s digital landscape, visibility is crucial. An SEO tool helps you understand how your website ranks on search engines, making it easier to identify opportunities for improvement.
Informed Decisions
SEO tools provide detailed analytics. By assessing data such as keyword performance and traffic patterns, you can make informed decisions that align with your business goals.
Competitive Analysis
Staying ahead of competitors is vital. These tools offer insights into your rivals’ strategies, allowing you to adapt and potentially outperform them.
Keyword Research
Effective keyword research is the backbone of SEO. Tools can help you discover high-traffic keywords relevant to your niche, ensuring your content reaches the right audience.
Content Optimization
Creating quality content is essential, but optimization is key. SEO tools can analyze your content, suggesting adjustments to improve readability and searchability.
Tracking Progress
Monitoring SEO performance is not a one-time task. Regularly using an SEO tool allows you to track your progress over time, ensuring your strategies evolve with changing algorithms.
Technical Insights
Technical SEO often goes unnoticed. With the right tools, you can identify backend issues like broken links or slow page speeds, enhancing user experience and search rankings.
Cost-Effective Marketing
Investing in an SEO tool can yield high returns. By driving organic traffic, it cuts down on the need for expensive advertising, making it a cost-effective marketing strategy.
Future-Proofing Your Business
As search engines evolve, so should your strategies. Implementing SEO tools keeps you adaptable to changes, ensuring your business remains competitive and relevant in the marketplace.
How Did We Test and Review Each SEO Tool?
To find the best SEO tools, we followed a step-by-step process. First, we gathered a variety of popular tools from trusted sources. This included both free and paid options, ensuring a broad selection.
Next, we set specific criteria to evaluate each tool. We looked at features like keyword tracking, site audit capabilities, and backlink analysis. These features are important for anyone looking to improve their website’s search engine ranking.
After that, we tested each tool hands-on. We created sample projects to see how user-friendly they were. We checked how easy it was to navigate the tools and understand the results.
We also compared the accuracy of data provided by each tool. This meant looking at how well their recommendations matched our own research. Lastly, we gathered feedback from real users to understand their experiences.
With all this information, we carefully wrote our reviews, focusing on what mattered most to users. This way, you can make an informed decision when choosing the right SEO tool for your needs.
That being said, let’s dive into the top three SEO platforms and see how they compare in terms of features, ease of use, and pricing. We’ll look at what each platform offers, how simple they are to navigate, and how much they cost, so you can find the best fit for your needs. Whether you’re a beginner or have some experience, understanding these differences will help you make the right choice for your SEO strategy.
Semrush
Semrush was started in 2008 by Oleg Shchegolev and Dmitry Melnikov. It began as a one-person SEO tool named Seodigger but later transformed into a complete digital marketing platform. Semrush is designed for marketers and content creators to enhance their online presence. It utilizes advanced artificial intelligence to provide insights and recommendations for effective SEO strategies.
Its ability to quickly analyze vast data, helping users identify trending keywords and optimize content efficiently. Additionally, it suggests engaging content ideas and topics while evaluating competitors to highlight strengths and weaknesses. Its user-friendly interface makes it suitable for both beginners and experienced marketers. Overall, Semrush combines powerful technology with practical tools to support users in achieving their online goals.
At aicognitivezone.com, we rely on Semrush for our SEO analysis. It’s user-friendly and has many strong features, which is why we suggest it to everyone.
Semrush Features:
Semrush is an all-in-one tool designed for digital marketing professionals. It offers a wide array of features tailored for SEO, content marketing, and competitive research.
Comprehensive Keyword Research
Semrush offers an extensive keyword research tool that helps users identify high-potential keywords for their niche. With advanced filtering options, you can uncover valuable long-tail keywords and analyze their search volume, difficulty, and trends.
Site Audit Excellence
The Site Audit feature scans your website for technical issues that could hinder performance. It provides a detailed report, highlighting areas for improvement, such as broken links, missing meta tags, and optimization suggestions to enhance your site’s SEO health.
Competitive Analysis
Gain an edge over competitors by utilizing Semrush’s competitive analysis tools. You can discover the strengths and weaknesses of your rivals, find out what keywords they rank for, and identify strategies that could work for your own site.
Content Optimization
The Content Analyzer tool offers insights into how well your existing content performs. It provides recommendations for optimizing your articles based on real-time metrics, ensuring your content remains relevant and engaging.
Link Building Tools
Semrush simplifies the link-building process with its curated database of potential backlink sources. You can track your backlink profile, analyze competitors’ backlinks, and strategize effectively to boost your site’s authority.
Social Media Management
Manage your social media presence effortlessly with Semrush’s social media tools. Schedule posts, analyze engagement metrics, and monitor brand mentions to refine your social strategy and maximize audience interaction.
Reporting and Analytics
Create customized reports with ease, showcasing essential metrics and insights. Semrush’s reporting feature allows you to track progress over time, making it simpler to communicate results to stakeholders and clients.
PPC and Advertising Insights
For those venturing into paid advertising, Semrush’s tools provide data on successful ad campaigns. Analyze competitors’ ads, predict their budget, and optimize your PPC efforts for better ROI.
User-Friendly Interface
With a streamlined and intuitive interface, Semrush caters to both beginners and seasoned marketing professionals. The platform’s user-friendly design makes navigating its various features a seamless experience.
Ease of Use:
Semrush provides a wealth of data, which can feel overwhelming for newcomers.
Fortunately, it features a user-friendly dashboard that simplifies navigation. At the top, there’s a search bar where you can easily input any domain, keyword, or URL to begin your exploration.
On the left side, you’ll find all the tools organized in a clear layout. Each section has its own dashboard that operates in a similar way to the main search tool, making it intuitive to use.
For example, the content marketing dashboard allows you to conduct topic research, create SEO content templates, and utilize a writing assistant, among other features.
Additionally, Semrush boasts a comprehensive help center filled with how-to guides and tutorials designed for beginners.
There’s also a knowledge base and Semrush Academy, where you can access a variety of SEO courses. These resources make it easy to learn and make the most of the platform.
Semrush Pricing:
Here’s how SEMrush will price its plans:
- Pro Plan: $139.95 each month
- Guru Plan: $249.95 each month
- Business Plan: $499.95 each month
- SEMrush One: Starting at $199 a month
- Free Trial: There’s a basic free version to try, plus a 7-day free trial available for the Pro and Guru plans.
New users can also enjoy a 14-day free trial for the SEMrush One Starter and Pro+ plans.
What We Like About Semrush:
Semrush is a fantastic tool for anyone looking to improve their online presence. It offers a range of features that make it easy to boost your website’s visibility.
One of the best things about Semrush is its keyword research tool. This feature helps you find the best keywords to target for your website, making it easier to attract more visitors. What I really like about SEMrush is that it shows keyword intent, which other SEO tools don’t provide.
Another great aspect is the site audit tool. It checks your website for issues that could hurt your search engine ranking. This helps you fix problems quickly, ensuring your site runs smoothly.
Semrush also has a competitive analysis feature. You can see how your competitors are performing and learn from their strategies. This knowledge can give you an edge in your marketing efforts. Additionally, Semrush offers reporting tools that make it simple to track your progress over time. You can easily see how your efforts are paying off.
Overall, Semrush combines powerful features with user-friendly design, making it accessible for both beginners and experts. Whether you’re aiming to grow your blog, business, or freelance work, Semrush is a wonderful choice.
What We Don’t Like About Semrush:
Semrush is powerful but has downsides. Its high pricing deters small businesses and freelancers. The steep learning curve can overwhelm beginners due to the multitude of features. Data accuracy issues lead to frustration when making decisions. Customer support is inconsistent, with reports of slow responses. Weigh these drawbacks before committing to Semrush.
Why We Recommend Semrush:
Semrush is an effective tool for enhancing online presence for businesses of all sizes. Its keyword research tool identifies target keywords, showcasing their popularity and competition levels. The site audit feature evaluates websites for ranking issues, providing straightforward recommendations for fixes. Additionally, Semrush offers competitive insights, allowing users to analyze competitors and refine their strategies. Its user-friendly interface caters to beginners, supported by many tutorials and resources. Overall, Semrush is recommended for its powerful features and ease of use, making it a solid investment for those aiming to expand their online reach.
Ahrefs
Ahrefs is a leading SEO toolset established in 2011 to enhance website performance. Its site explorer feature analyzes backlinks and keyword rankings, helping users understand competitor strategies. The keyword explorer aids in discovering relevant keywords for effective content planning.
The content explorer identifies high-performing niche content, revealing trending topics and content gaps. Site auditing capabilities pinpoint SEO issues with actionable recommendations for improved on-page optimization. Ahrefs’ extensive database and user-friendly interface cater to both beginners and professionals, making it a comprehensive solution for website enhancement and competitive analysis.
Ahrefs Features:
Ahrefs is a powerful set of SEO tools designed to enhance your online presence.
Comprehensive Site Audit
One of its standout features is the Site Audit tool. This tool crawls your website, identifying technical issues that could hinder performance. From broken links to slow-loading pages, it provides actionable recommendations for improvement.
Keyword Explorer
Ahrefs boasts an extensive Keyword Explorer. Users can discover high-potential keywords, analyze their difficulty, and assess search volume. This feature helps you create content that ranks well and attracts the right audience.
Backlink Analysis
The Backlink Analysis tool offers insights into your website’s backlink profile. You can see who links to you, the quality of those links, and how you compare to competitors. This information is essential for building a robust link-building strategy.
Content Explorer
With the Content Explorer feature, you can analyze what content performs best in your niche. It helps you find popular articles, track social shares, and identify content gaps. This ensures you produce valuable and engaging material.
Rank Tracker
The Rank Tracker feature allows you to monitor your keyword rankings over time. You can set up automated reports, keeping you informed about your SEO performance. This facilitates timely adjustments to your strategies.
User-Friendly Interface
Ahrefs stands out for its intuitive user interface. Even beginners can navigate its features with ease, making complex data accessible.
Excellent Customer Support
Outstanding customer support sets Ahrefs apart. Users can access a wealth of tutorials and guides, ensuring they make the most of the platform.
Overall, Ahrefs provides a comprehensive toolkit for anyone serious about SEO, delivering valuable insights to boost your online strategy.
Ahrefs Ease of Use:
Ahrefs is incredibly user-friendly right from the start. The dashboard is clean and organized, with all the tools conveniently grouped into different sections.
Navigating through each tool is a breeze, and as you explore, you’ll find helpful on-screen tips. To begin your analysis, simply enter a domain name at the top. Instantly, you’ll receive an overview of its SEO performance, including key metrics like the number of backlinks, organic keywords, and estimated traffic.
Each page also features an instant help icon, making it easy to contact their support team when you have questions.
Moreover, Ahrefs boasts a rich library filled with articles, how-to guides, video tutorials, and other SEO resources. If you’re new to a specific tool, these resources can really help you learn how to use it effectively.
In addition to these features, Ahrefs offers a content gap analysis tool. This allows you to compare your website with competitors, revealing which topics they cover that you might be missing. This can spark new content ideas for your site and help you stay competitive.
Ahrefs Pricing:
Ahrefs has several pricing options:
- Lite Plan: $99 each month.
- Standard Plan: $179 monthly.
- Advanced Plan: $399 per month.
- Enterprise Plan: Costs $999 every month.
Each plan provides more advanced tools and features to meet various requirements.
What We Like About Ahrefs:
One of the best features of Ahrefs is its user-friendly interface. Even if you’re new to SEO, you can navigate easily and find the tools you need. The dashboard is clean and organized, making it simple to access various functions without feeling overwhelmed.
Ahrefs offers a robust site audit tool. This helps you identify any issues on your website that might affect your search engine ranking. It checks for broken links, missing tags, and much more, ensuring your site runs smoothly.
The keyword research tool is another standout feature. It provides a wealth of data, helping you discover new keywords to target. You can see how difficult each keyword is and how much traffic it might bring, which is super helpful for planning your content strategy.
Additionally, Ahrefs has an impressive backlink analysis feature. You can easily see which websites link to yours and evaluate your competitors’ backlinks. This information is essential for building your online presence.
Overall, Ahrefs is a powerful tool that simplifies the complex world of SEO, making it accessible for everyone, from beginners to experienced marketers.
What We Don’t Like About Ahrefs:
Users find Ahrefs’ interface overwhelming, especially beginners facing a steep learning curve. Pricing is high, making it less accessible for small businesses and freelancers. Data can be outdated, risking misguided strategies. Customer support is slow, leading to frustration for urgent inquiries.
Why We Recommend Ahrefs:
We suggest using Ahrefs because it’s a straightforward tool that helps you see how well your website is doing and how to make it better. It includes tools for keyword research, site checks, and analyzing backlinks, providing important information to help improve your online visibility. Whether you’re just starting out or have some experience, its easy-to-navigate design makes it simple to find what you need.
Ahrefs also offers good customer support and plenty of learning materials, making it great for picking up new skills along the way. Overall, it’s an excellent option for anyone wanting to boost their SEO efforts! However, keep in mind that it doesn’t have features for social media tracking or PPC campaigns like Semrush does, which might be important for some users who want everything in one place.
Moz
Moz, established in 2004, assists businesses in improving their search engine visibility. Initially a blog offering SEO insights, it evolved into a comprehensive tool provider, featuring the Moz Pro suite for keyword research, site audits, and ranking tracking. Moz also shares valuable blogs and guides to simplify complex topics and fosters a supportive community for users to exchange strategies. Overall, Moz significantly enhances online experiences, aiding companies in effectively reaching their target audiences.
Moz Features:
Keyword Research
Moz provides comprehensive tools for keyword research. Users can identify high-value keywords tailored to their niche, enabling effective targeting and content creation. The platform’s keyword suggestions are backed by extensive data, making it easier to understand traffic potential.
Site Audits
With Moz’s site audit feature, users can evaluate their website’s health. It scans for SEO issues such as broken links, slow page speeds, and duplicate content. This feature is vital for maintaining a high-performance website and enhancing user experience.
Link Building
The link building tools in Moz help users discover opportunities for gaining quality backlinks. With metrics like Domain Authority and Page Authority, users can assess the potential impact of links. This strengthens overall search visibility and site credibility.
Rank Tracking
Moz allows users to track keyword rankings over time. Its rank tracking tool provides insights into how positions fluctuate in search engine results. This data is crucial for monitoring SEO campaign effectiveness and adjusting strategies as needed.
On-Page Optimization
Moz’s on-page optimization tools offer actionable insights for improving individual pages. Users receive tailored recommendations to enhance content, meta tags, and site structure. This helps in maximizing the relevance of pages in search results.
Reporting Features
Users can generate customizable reports to share with teams or clients. These reports can include metrics on site performance, keyword rankings, and link building efforts. This transparency fosters collaboration and strategic planning.
Community and Support
Moz also boasts a vibrant community of SEO professionals. Users can access educational resources, webinars, and forums. This support system enriches the learning experience and encourages skill enhancement.
These robust features make Moz an essential tool for anyone looking to improve their SEO game and drive better online results.
Ease of Use:
Moz provides a user-friendly dashboard, similar to other popular SEO tools. Once you log in, you are greeted with an overview of your projects. This includes helpful charts and a summary that gives you a quick snapshot of your performance.
On the left side, you’ll find a sidebar menu that organizes different SEO tools. Each section is clearly labeled and easy to navigate, making it simple to follow along.
For example, you can click on the ‘Keyword Research’ tab. Here, you can type in a specific term or phrase. Moz will then display important details about those search terms. You’ll see information like monthly search volume, keyword difficulty, and organic click-through rates.
Additionally, Moz features a comprehensive help section. It offers how-to guides, tutorials, and articles to help you make the most of the platform. Whether you’re a beginner or an experienced user, Moz has resources to assist you.
Pricing plans:
Moz offers several pricing plans to fit different needs and budgets. Their options range from basic packages for individuals and small businesses to more comprehensive plans for larger companies. Each plan includes various features, like keyword research, site audits, and link building tools, ensuring that everyone can find the right fit for their online marketing goals. Whether you’re just starting out or looking to enhance your SEO strategy, Moz has a plan that can help you succeed.
Starter Plan
Price: $39/month (billed annually)
This plan is perfect for small businesses or startups with a single website. You can track up to 50 keywords, which helps you understand how well your site is performing in search results. Each month, it crawls up to 20,000 pages, giving you insights into your site’s SEO health. You also get access to essential tools like MozBar Premium, along with basic site tracking features.
Growth Plan
Price: $79/month (billed annually)
Best suited for businesses looking for more powerful SEO tools, the Growth Plan lets you track 300 keywords. You’ll benefit from crawling up to 400,000 pages each month, providing a deeper analysis of your site. It also includes backlink analysis to help improve your SEO strategy. Plus, you’ll have unlimited access to scheduled reports, making it easier to monitor your progress.
Professional Plan
Price: $143/month (billed annually)
This plan is popular with growing teams that need advanced features. You can track up to 1,500 keywords and crawl a whopping 2 million pages each month. The Professional Plan also includes branded reports, so you can present your findings with your company logo. Plus, you’ll enjoy expanded SEO limits, giving you more room to scale your strategies.
Large Plan
Price: $239/month (billed annually)
Designed for larger businesses and agencies, the Large Plan supports tracking for 3,000 keywords. It crawls up to 5 million pages every month, providing extensive insights into your website’s performance. This plan offers all the tools necessary for comprehensive SEO management, ensuring you have everything needed to succeed at a larger scale.
What We Like About Moz:
One of the things we really like about Moz is how easy it makes SEO for everyone. The tools are user-friendly, which means you don’t have to be an expert to understand them. Their blog is filled with helpful tips and guides, making it simple to learn more about search engine optimization. Additionally, the community around Moz is supportive, with many users sharing their experiences and advice. Overall, Moz takes the guesswork out of SEO, helping both beginners and experienced marketers succeed online.
What We Don’t Like about Moz:
One thing we don’t really like about Moz is that it doesn’t have as many advanced features compared to some other tools. For example, when it comes to content marketing and pay-per-click (PPC) advertising, its tools aren’t as detailed or powerful as those found in Semrush and Ahrefs. This can make it feel a bit limited for users looking for more complex strategies.
Why We Recommend Moz:
We recommend Moz because it’s a user-friendly tool that helps improve your website’s search engine ranking. It offers simple guides and helpful resources, making it easy for beginners to understand SEO. With features like keyword research and site audits, it provides valuable insights to boost your online presence. Plus, the community support is fantastic, giving you access to plenty of tips and advice. Overall, Moz is a great choice for anyone looking to enhance their website without feeling overwhelmed.
Bonus Tool: All-in-One SEO
The All-in-One SEO tool enhances website visibility and makes search engine optimization easy. Its user-friendly design caters to beginners, allowing for quick adjustments to titles and meta descriptions, vital for rankings. The tool provides keyword suggestions to improve content and attract more visitors. It also monitors website performance by tracking rankings and comparing against competitors. Overall, it simplifies SEO processes, benefiting small business owners and bloggers seeking to expand their audience easily.
All in One SEO Features:
The All in One device comes with a variety of convenient features that make it user-friendly.
Streamlined SEO Management
All in One SEO offers a complete suite of tools designed to simplify your search engine optimization efforts. This user-friendly platform enables you to manage every aspect of your SEO strategy from a single dashboard.
Keyword Optimization
One of its standout features is the keyword optimization tool. This allows users to identify and target relevant keywords, ensuring that your content ranks higher in search results. With real-time suggestions, you can effectively tailor your content to meet user intent.
Automated XML Sitemaps
The plugin automatically generates XML sitemaps, making it easier for search engines to crawl and index your site. This feature ensures that all your pages are discoverable, which is crucial for maintaining visibility in search results.
Social Media Integration
All in One SEO also incorporates social media sharing features. You can optimize how your content appears when shared on platforms like Facebook and Twitter, enhancing your overall online presence.
Advanced On-Page SEO
For users seeking more control, the tool provides advanced on-page SEO options. You can customize title tags, meta descriptions, and headers, which helps improve click-through rates and site performance.
Comprehensive Analytics
The built-in analytics allow you to track your SEO performance over time. Monitor key metrics to make informed decisions about your content strategy and optimize accordingly.
User-Friendly Interface
Designed for both beginners and experts, the intuitive interface makes it easy to navigate through all features. This accessibility ensures that anyone can enhance their website’s SEO without needing extensive technical knowledge.
Regular Updates
To stay ahead of changing algorithms, All in One SEO is frequently updated. This commitment to keeping the tool current ensures that you always have the latest SEO strategies at your fingertips.
Ease of Use:
All in One SEO (AIOSEO) is designed to be user-friendly, making it accessible for everyone. The built-in setup wizard is particularly helpful. It guides you through the basic setup step-by-step, no matter your experience level with SEO.
Once set up, AIOSEO seamlessly integrates with your WordPress website. This means you can easily incorporate SEO into your daily tasks as you create and manage your content.
For instance, when you add a post, you can quickly fill in the post title and meta description. This feature saves you time and lets you focus on what you do best: creating great content.
Advanced users also have the flexibility to dive deeper. They can fine-tune settings and adjust SEO options for specific areas of their site, ensuring everything is optimized just right.
Pricing:
Prices begin at $49.60 each year, with a free version offered as well.
Why We Recommend All in One SEO:
We recommend using All in One SEO for WordPress on all websites. This handy tool makes managing on-site SEO easy, even if you’re not a tech expert.
With its user-friendly interface, you can easily optimize your content and titles. It helps you choose the right keywords and meta descriptions, ensuring that search engines can find your pages.
All in One SEO also works seamlessly with the top three SEO software solutions we’ve mentioned. This compatibility means you get a powerful combination for improving your site’s visibility.
Whether you’re running a blog, a business site, or an online store, this plugin can help boost your rankings. Plus, with regular updates, you can be sure you’re using the latest features for optimal performance.
In short, if you’re looking to enhance your website’s SEO, All in One SEO is a great choice.
Semrush vs. Ahrefs vs. Moz – Which One Is Better?
When it comes to SEO tools, choosing the right one can feel overwhelming. In our experience, Semrush is the best SEO software tool on the market. It outperforms the competition in terms of features, ease of use, and value for money.
For site owners, we recommend using Semrush alongside All in One SEO. This powerful combination gives you incredible tools to manage both your on-site and off-site SEO effectively.
Our second choice is Ahrefs. While it offers strong features, it lacks a few tools that Semrush provides. Additionally, it can get pricey, especially if you have a large team to support.
Lastly, we have Moz. While it is user-friendly, it doesn’t quite match the capabilities of Semrush or Ahrefs. Overall, if you want the best support for your SEO efforts, Semrush is the way to go.
Conclusion
In conclusion, when comparing Semrush, Ahrefs, and Moz, it’s clear that each SEO tool has its strengths tailored to different needs. Semrush shines with its robust keyword research capabilities and extensive marketing features. Ahrefs stands out for its backlink analysis and user-friendly interface, making it a favorite among many SEOs. Meanwhile, Moz offers valuable insights, especially for beginners looking to grasp the basics of SEO. Ultimately, the best choice depends on your specific goals and budget. So, take the time to explore each option and find the tool that fits you best!
